Bicycle Blue Book is a first of its kind valuation authority,
designed to provide cycling enthusiasts with the safest and the
easiest way to assess the value of a bike and sell it online.
The company was founded in 2011 by a group of bicycle enthusiasts
who shared a common interest in the secondary bicycle market online.
The common theme that the founders always asked themselves was
"How much is this bike worth?" To answer that question, and to find
a home for the countless number of high-end bicycles sitting in
garages, storage units or attics, they created an online destination
where these bikes could find new homes for appreciative owners and sellers.
As cycling enthusiasts and members of the community, Bicycle Blue Book is
interested in making sure that the secondary online bicycling experience is
a complete success from the time consumers look for a potential bike to the
time they are ready to purchase. With tools such as the Bicycle Blue Book
Value Engine, consumers are given bicycle data based on millions of actual
sales transactions. To protect consumers from the threat of online fraud,
Bicycle Blue Book created the Retail Partner Inspection Concept, where partner
bike shops would inspect bikes before sales were final, and then would box and
ship the bikes to consumers. To also provide a safe and secure online marketplace
where consumers could buy and sell bikes, the Bicycle Blue Book Marketplace was
created. Consumers don't need to look anywhere else but Bicycle Blue Book,
a one-stop online valuation and shopping destination for the used bicycle market.
Jeff Farrell, President
Jeff Farrell is the president of Bicycle Blue Book. He founded the company
based on his two main loves: bicycling and the Internet. Jeff has been an avid
mountain bike rider for over twenty years and still currently out there on the
trails as a recreational rider. Prior to Bicycle Blue Book, Jeff has been involved
in many startups including retail (Pet Supply Superstores), media content and
technology companies. Jeff is based in San Jose, CA.
Bill Ruffner, Vice President of Operations
Bill is the vice president of marketing for Bicycle Blue Book overseeing the
company's marketing direction along with its retail partner program. With over
30 years' experience of managing and owning bike shops, Bill possesses an acute
understanding of the secondary bicycle market. When Bicycle Blue Book was formed
in 2011, Bill ran the internal test used bike shop where the company bought and
sold used bikes in order to develop a better understanding of the market. He is
a former triathlete that now competes on the company's master amateur road race team:
Bicycle Blue Book Racing. In his spare time, Bill keeps his mechanic skills sharp
by tuning and repairing the team bikes as well as servicing bikes for his family
Ryan Yee, Marketing Director and Industry Advisor
Ryan provides BicycleBlueBook.com valuable industry connections and guidance that are
necessary to be accepted and succeed. Ryan’s experience as a professional cyclist,
National race promoter, Professional Cycling Team General Manager, and Editorial Journalist,
all assist with the business development and operations of BicycleBlueBook.com.
Ryan also brings industry credibility to the company, which has helped us create a strong
brand in less than three years. Ryan oversees all website advertising and works closely with
Bill and Jeff on both day-to-day operations and the future updates for the Value Guide and Marketplace.
On the road faster -- that's an idea that drove the Bicycle Blue Book
founders to develop this site in the first place