Average resale value as % of original retail - we the people vs. category average
we the peopleCategory avg
we the people value retention varies by model, condition, and current market demand.
All we the people BMX Models
Swamp Master
A whole new world of fun, the Swamp Master is the first full-suspension complete BMX bike. Inspired by the world of downhill mountain biking, mixed with classic BMX roots and fun, this bike is unique to say the least. Engineered in Cologne, Germany, the Swamp Master is designed for serious downhill shredding while gaining the movement and freedom that a BMX bike offers. Spec’d with a mixture of our own aftermarket BMX components and genuine MTB parts from Kenda and Manitou, the Swamp Master is the first production complete bike of its kind and is set to revolutionize a new chapter in BMX and MTB fusion.
A bike with plenty of opportunity, the Arcade really showcases the endless detail and unrivaled quality that we put into our bikes. This super-dialed bicycle rolls on SALT's super-wide 36mm Valon rims with sealed hubs, carrying a full assortment of nylon hub guards that allow you to have a solid and dependable set of wheels under you at all times.
Available in both a 20.5" and a longer 21" option, the Arcade will give senior riders the ability to ride one of the most popular bikes in our line.
A bike with a larger following than we'd ever anticipated, the Atlas is the perfect bike for those times when bigger is better. Our 24" wheeled BMX features a throwback to our racing ancestry. The Glossy White finish is completed with race-inspired geometry, a linear-pull brake, and even a We The People Patrol stem and 33T sprocket, allowing you to really put your foot down and get your sprint on. Whether you're down the trails, at the pump track, or just heading into the city, the Atlas is so much fun to ride, you'll have a hard time putting it down.
The Audio is built around a larger 22" diameter wheel, providing a more stable ride without sacrificing the classic BMX look and feel. Perfect for the die-hard trail dogs or taller riders looking for a bike more fitting to their size without having to resort to a bike that simply isn't BMX.
Using the full chromoly aftermarket spec frame, we designed a fork with an even sturdier and bombproof steer tube/crown area allowing you to push this thing as hard you can. We spent an incredibly long time dialing in the geometry on the Audio, as well as developing our own range of 22" specific parts like the Logic rim and Overbite tire.
A bike that will surprise you with how well it rides, the Audio is leading the pack in the 22" revolution.
BATTLESHIP is a name synonymous with new-school street riding and ultimate strength and durability. Taking one of the most popular technical street frames on the market and adding a full aftermarket PRO parts package, the Battleship is the greatest street bike ever made. Now featuring the brand new 15mm-offset Battleship fork and a full ECLAT/We The People parts package, this is a bike that any of our team could ride straight out of the box with zero compromise.
A full custom bike in every sense of the word, the Battleship carries a full Lifetime Guarantee on the frame and fork, giving you full confidence that you are riding a bike designed to ride at the highest level possible.
One of the most anticipated bikes in BMX, the CRS is back for 2021 with even more bang for your buck. Now featuring a sealed front hub, this all-terrain slayer rolls smoother than ever. Packed full of aftermarket parts from ECLAT, including the Bios Pivotal seat and Pure seat clamp, the CRS looks and rides like a bike twice the price tag.
The geometry has been tailored to allow for greater progression of the younger generation. The super-short 12.75" chainstays, 165mm cranks, and shorter 26mm fork give the CRS a snappy and agile ride that is perfect for learning and advancing. A bike truly built with vision, the CRS is unlike anything else.
No detail has been spared on this scaled-down "progression machine". The CRS 18" comes loaded with ECLAT Surge plastic pedals, a crmo downtube frame, a fully sealed SALT cassette hub, a lighter weight Spanish bottom bracket, and a super short 11.65" chainstay—the CRS 18" has never been so dialed.
We took our CRS complete and gave it a new-school street injection in the form of a SALT PRO sealed freecoaster hub. Now with a sealed front hub and available in two color options, this entry-level freecoasting whip is ready for anything.
The CRS FS 18" is a gyro-equipped version of our incredibly popular CRS 18" model. Boasting a SALT rotor setup, this scaled-down unit has been transformed into a full park shredding machine for younger riders who need a bike without compromise. For the aspiring park shredder, there is no better bike to take you to the top.
Built upon a frame of which most other aftermarket frames would be envious, the Crysis is wrapped in a generous helping of We The People parts, including the all-terrain 2.35" Overbite tires, Logic sprocket, and the Logic front load stem, new for 2021. The Crysis is available in 20.5" or 21" top tube sizes, both using our invest cast wishbone and taller 127mm head tube for a super clean and refined look.
The ENVY is a chance for us to showcase how far BMX design has come and offer a glimpse into the direction it's heading. The launch of this particular model always sparks debate and attention unlike any other bike in our line up, and for good reason. The ENVY offers us the opportunity to hand-select only the crÈme de la crÈme from our product lines and carefully assemble them into one masterpiece of a bike.
The 2021 ENVY proves that strength does not have to come with a weight disadvantage. Built using our super light ENVY XLT frame with the ECLAT Storm XLT fork, E440 rims, and ground-breaking Seismic hubs, the ENVY is the highest spec'd BMX bike of all time. Despite the low weight, the ENVY was designed for the most punishing street and park riders and handles the raw brutality of BMX riding, featuring a full LIFETIME GUARANTEE on the frame and fork, as always.
- Includes lifetime guarantee on the frame & fork
Based on the same bikes that We The People pro, Felix Prangenberg, rode last season, the Justice features revised geometry and a never before seen parts overhaul from We The People. Our new Activate tire, Paragon plastic guard sprocket, and Perfect grips make this new-school urban machine more stacked than ever before. Paired up with a shorter 22mm-offset fork and a full assortment of plastic hub guards, you'd be forgiven for thinking that you're riding a full custom build.
