Privacy Policy
BicycleBlueBook explains here how we collect, use, disclose, and retain personal information across our marketplace, Value Guide, and support channels — including identity verification, your privacy rights, and how to opt out of sale or sharing.
- Last updated
- August 25, 2026
- Effective
- August 25, 2026
- Reading time
- 6 minutes
Who we are and what this covers
It applies to buyers, sellers, dealers, trade-in partners, and visitors. It does not apply to the practices of third parties we do not control, including sellers, partner shops, and sites we link to.
Contact: support@bicyclebluebook.com · Bicycle Blue Book, LLC, 2240 Paragon Drive, San Jose, CA 95131
Notice at collection
We collect the categories below. For each, we identify the sources, why we collect it, who we disclose it to, and how long we keep it.
| Category | What that means here | Sources | Why | Disclosed to | Retention |
|---|---|---|---|---|---|
| Identifiers | Name, email, postal address, phone, account ID, IP address, device identifiers | You; your device | Create and secure your account; process transactions; support; fraud prevention | Payment, verification, shipping, support, and analytics providers | Life of account + 7 years |
| Customer records | Billing and shipping address, payment card information, bank account details for payouts | You; Stripe; Plaid | Process payments and payouts | Stripe, Plaid | Life of account + 7 years (tax and accounting) |
| Protected classification characteristics | Date of birth; age | You; identity verification | Confirm you are 18+; verify identity | Plaid | Life of account + 7 years |
| Commercial information | Listings you create, items bought or sold, sale prices, offers, trade-in valuations, transaction history | You; the Services | Operate the Marketplace; produce valuation and pricing data; detect fraud | Buyers or sellers on the other side of your transaction; shipping and analytics providers | See Retention section for historical sales records |
| Internet or network activity | Pages viewed, searches, clicks, referring URL, session data, cookie and pixel data | Your device; cookies and similar technologies | Operate and improve the Services; measure and deliver advertising | Analytics and advertising providers | 24 months |
| Geolocation data | Approximate location from IP address; the location you enter for a listing or search | You; your device | Show nearby listings and partner shops; estimate shipping; fraud signals | Shipping and analytics providers | 24 months |
| Audio, electronic, visual information | Photographs and video you upload; support call recordings if applicable | You | Display listings; support quality and training | Displayed publicly in listings; syndicated to partners; support platform | See Retention section |
| Professional or employment information | For dealers: business name, resale number, business records provided during verification | You | Verify dealer eligibility; tax compliance | Tax and accounting providers | Life of account + 7 years |
| Inferences | Preferences and characteristics derived from your activity, such as bike categories you are likely interested in | Derived by us | Personalize the Services; recommendations; marketing | Analytics and advertising providers | 24 months |
| Sensitive personal information | Government-issued identification number and document; a facial image used to verify your identity; account login credentials; financial account numbers | You; Plaid | Identity verification, fraud prevention, and legal compliance only | Plaid; Stripe | See Identity verification and biometric information |
- Category
- Identifiers
- What that means here
- Name, email, postal address, phone, account ID, IP address, device identifiers
- Sources
- You; your device
- Why
- Create and secure your account; process transactions; support; fraud prevention
- Disclosed to
- Payment, verification, shipping, support, and analytics providers
- Retention
- Life of account + 7 years
- Category
- Customer records
- What that means here
- Billing and shipping address, payment card information, bank account details for payouts
- Sources
- You; Stripe; Plaid
- Why
- Process payments and payouts
- Disclosed to
- Stripe, Plaid
- Retention
- Life of account + 7 years (tax and accounting)
- Category
- Protected classification characteristics
- What that means here
- Date of birth; age
- Sources
- You; identity verification
- Why
- Confirm you are 18+; verify identity
- Disclosed to
- Plaid
- Retention
- Life of account + 7 years
- Category
- Commercial information
- What that means here
- Listings you create, items bought or sold, sale prices, offers, trade-in valuations, transaction history
- Sources
- You; the Services
- Why
- Operate the Marketplace; produce valuation and pricing data; detect fraud
- Disclosed to
- Buyers or sellers on the other side of your transaction; shipping and analytics providers
- Retention
- See Retention section for historical sales records
- Category
- Internet or network activity
- What that means here
- Pages viewed, searches, clicks, referring URL, session data, cookie and pixel data
- Sources
- Your device; cookies and similar technologies
- Why
- Operate and improve the Services; measure and deliver advertising
- Disclosed to
- Analytics and advertising providers
- Retention
- 24 months
- Category
- Geolocation data
- What that means here
- Approximate location from IP address; the location you enter for a listing or search
- Sources
- You; your device
- Why
- Show nearby listings and partner shops; estimate shipping; fraud signals
- Disclosed to
- Shipping and analytics providers
- Retention
- 24 months
- Category
- Audio, electronic, visual information
- What that means here
- Photographs and video you upload; support call recordings if applicable
- Sources
- You
- Why
- Display listings; support quality and training
- Disclosed to
- Displayed publicly in listings; syndicated to partners; support platform
- Retention
- See Retention section
- Category
- Professional or employment information
- What that means here
- For dealers: business name, resale number, business records provided during verification
- Sources
- You
- Why
- Verify dealer eligibility; tax compliance
- Disclosed to
- Tax and accounting providers
- Retention
- Life of account + 7 years
- Category
- Inferences
- What that means here
- Preferences and characteristics derived from your activity, such as bike categories you are likely interested in
- Sources
- Derived by us
- Why
- Personalize the Services; recommendations; marketing
- Disclosed to
- Analytics and advertising providers
- Retention
- 24 months
- Category
- Sensitive personal information
- What that means here
- Government-issued identification number and document; a facial image used to verify your identity; account login credentials; financial account numbers
- Sources
- You; Plaid
- Why
- Identity verification, fraud prevention, and legal compliance only
- Disclosed to
- Plaid; Stripe
- Retention
- See Identity verification and biometric information
Identity verification and biometric information
To sell on the Marketplace, we require identity verification. For private sellers this is handled by Plaid Inc., our verification provider. Plaid collects an image of your government-issued photo ID; a photograph of your face compared against the photo on your ID; and your bank account details, connected through Plaid or Stripe using encrypted, tokenized credentials.
We use this only to verify your identity, prevent fraud, and meet our legal obligations. We do not use it for advertising, do not sell or share it, and do not use it to train any model.
Your ID document and facial image are transmitted directly to Plaid. BicycleBlueBook does not receive or store the ID image or the facial image. We receive the verification result and limited confirmed data fields.
Plaid retains the ID image and facial image for the limited period configured in our agreement with our identity verification provider; the confirmed period will be published in this Privacy Policy when finalized. We retain the verification result and confirmation fields for the life of your account plus 7 years.
We ask for your consent before verification begins, and we do not run identity verification without it. If you choose not to complete verification, you can still buy on the Marketplace and use the Value Guide, but you will not be able to sell.
Dealer accounts are verified through an interview and review of business records, including a valid resale number. No facial image is collected for dealer verification.
How we use personal information
- Create, secure, and administer your account
- List, display, and syndicate items for sale
- Process payments, escrow, payouts, refunds, and chargebacks
- Verify identity and dealer eligibility
- Arrange shipping, labels, tracking, and local pickup
- Provide customer support and resolve disputes, including Blue Book Promise claims
- Detect, investigate, and prevent fraud, theft, and prohibited activity
- Produce and improve Value Guide pricing and valuation data
- Send transactional messages about your account and transactions
- Send marketing communications, where you have opted in or as otherwise permitted
- Measure, target, and deliver advertising
- Comply with tax, accounting, and other legal obligations
- Enforce our terms and protect our rights and the safety of our users
We use listing content and transaction data to develop and improve the models behind our valuation and pricing guidance, search and recommendations, fraud detection, and content moderation. We do not use your sensitive personal information for this, and we do not license listing content to third parties for their own model development.
How we disclose personal information
We disclose personal information to service providers who process it on our behalf under contract, and only for the purposes we specify:
| Provider | What they do | What they receive |
|---|---|---|
| Stripe | Payment processing, escrow, payouts, seller onboarding | Payment and payout details, transaction data, identity data |
| Plaid | Identity verification, bank account linking | ID document, facial image, bank credentials |
| BikeFlights / UPS | Shipping labels, transit, delivery, damage claims | Name, address, phone, item details |
| Zendesk | Customer support | Contact details, transaction and support history |
| Attentive | SMS marketing | Phone number, marketing consent record, engagement data |
| PostHog | Product and web analytics | Usage and device data, identifiers |
| Google Ads | Advertising measurement and targeting | Identifiers, usage data, inferences |
| SendGrid | Transactional and marketing email | Contact details, engagement data |
- Provider
- Stripe
- What they do
- Payment processing, escrow, payouts, seller onboarding
- What they receive
- Payment and payout details, transaction data, identity data
- Provider
- Plaid
- What they do
- Identity verification, bank account linking
- What they receive
- ID document, facial image, bank credentials
- Provider
- BikeFlights / UPS
- What they do
- Shipping labels, transit, delivery, damage claims
- What they receive
- Name, address, phone, item details
- Provider
- Zendesk
- What they do
- Customer support
- What they receive
- Contact details, transaction and support history
- Provider
- Attentive
- What they do
- SMS marketing
- What they receive
- Phone number, marketing consent record, engagement data
- Provider
- PostHog
- What they do
- Product and web analytics
- What they receive
- Usage and device data, identifiers
- Provider
- Google Ads
- What they do
- Advertising measurement and targeting
- What they receive
- Identifiers, usage data, inferences
- Provider
- SendGrid
- What they do
- Transactional and marketing email
- What they receive
- Contact details, engagement data
We also disclose:
- To other users, as needed to complete a transaction — a buyer and seller each receive limited information about the other.
- Publicly, in listings you create. Anything in your listing, including photographs, is public.
- To law enforcement and stolen-property registries, in response to lawful requests and where we receive a credible report that an item is stolen.
- In a corporate transaction — a merger, acquisition, financing, or sale of assets — subject to this policy or a successor policy.
- Where required by law, or to protect our rights, users' safety, or to investigate fraud.
We do not sell your sensitive personal information, and we do not knowingly sell or share the personal information of anyone under 16.
Sale and sharing of personal information
We share identifiers, internet or network activity, geolocation data, commercial information, and inferences with advertising and analytics partners for cross-context behavioral advertising. We do not sell or share sensitive personal information, and we do not sell or share the personal information of consumers we know to be under 16.
You can opt out at any time using the "Do Not Sell or Share My Personal Information" link in our site footer, by adjusting your , or by enabling Global Privacy Control in your browser, which we honor as a valid opt-out signal.
Your privacy rights
California residents
You have the right to know, access, correct, delete, opt out of sale or sharing for cross-context behavioral advertising, limit use of sensitive personal information, and not be discriminated against for exercising these rights.
How to exercise them — submit a request by email support@bicyclebluebook.com or call (669) 263-6305. An authorized agent may submit a request with written permission; we may still verify with you directly. We respond within 45 days, and may extend once by a further 45 days with notice.
Other US states
If you live in Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, or another state with a comprehensive privacy law, you have broadly similar rights, plus in most states the right to appeal a denied request. To appeal, reply to our decision or write to support@bicyclebluebook.com.
Global Privacy Control
We honor Global Privacy Control (GPC) as a valid opt-out of sale and sharing. If your browser or extension sends a GPC signal, we treat it as an opt-out for that browser. Because the signal is browser-specific, it may not apply across devices unless you are signed in.
Retention
We keep personal information for as long as needed for the purposes described here, and then delete or de-identify it. Specific periods are in the notice-at-collection table. Where no period is stated, we determine it by how long your account is active; how long we need the information to provide the Services; our legal, tax, accounting, and audit obligations; and how long a dispute, claim, or investigation could arise.
We keep a permanent record of completed sales — item specification, condition, sale price, sale date, and listing photographs — because it is the basis of the Value Guide. These records are associated with the item, not with your name or account, once your account is closed.