December 2022

Take better photos to help sell your used bike

When buying a bike online, photos are the first thing buyers notice. Clear photos will help you sell your bike faster, reduce questions, and minimize returns.

Use the following tips to create the best photos for selling your bike.

Start with a clean bike. A clean bike shows buyers that the bike has been well cared for.
Find an uncluttered location. Background clutter is distracting and looks unprofessional. Solid, light-colored backgrounds provide contrast to highlight the bike’s details.
Use good lighting. Avoid bright, direct light, which creates shadows and glare. If shooting outdoors, place your bike in a shady area. If taking pictures indoors, choose a location with enough light and the least amount of reflection and shadowing.
Use the high-resolution setting on your camera. Buyers should be able to enlarge the photos and view the details.
Get eye level with the components. Squat down to align your camera with each component instead of pointing your camera down from a standing position.
Think of yourself as a buyer and how you would inspect a bike in person. What would you want to see? Don’t forget to include pictures of any significant scuffs, chips, scratches, or damage. It’s also helpful to show areas of use and wear: tires, brake pads, saddle, and brake hoods. Use the following shot list and images as a guide.

Profile view of the drive and non-drive sides

45-degree view of the handlebars

Front derailleur and crank arms

Rear derailleur

Front and rear brake rotors or brake calipers

Selling a bike online can be a challenge. By following these photo guidelines, you’ll grab the buyer’s attention and maximize the value of your bike sale.

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